What Exactly Is ‘Bro-Tox’?

man up against wall smiling

Let’s face it: The concept that aging is somehow easier on men is a total myth. Though they may not admit it, most men don’t like looking older than they feel any more than women do. Unfortunately, though, most anti-aging products are targeted toward women, which can be very intimidating to men looking to stop the hands of time. But those times, they are a-changing, and it’s now becoming more acceptable for men to want to look more youthful – and take steps to achieve that goal.

If you’re a man who wants to take control of the aging process and gain a more youthful, streamlined appearance, try these tips for looking your best.


Botox injectables used to be marketed heavily toward women, but lately, pharmaceutical companies have begun to realize it’s not just women who want to look younger. Enter the rise of “bro-tox,” or Botox injections for men. Botox is a cosmetic injectable that essentially freezes the muscles of the face in the injection site, smoothing out your wrinkles in the process. Botox can create a very natural, smooth appearance around the forehead, eyes, nose, and frown lines. A few strategic injections can subtly erase time and leave people wondering what’s different about you without any obvious signs that you had any help.

Facial Fillers

As we age, our skin slows the production of a protein called collagen. Collagen is what gives younger skin that plump, smooth appearance. Facial fillers are different from Botox, in that they do not paralyze or freeze muscles. Instead, they plump, or “fill,” the skin, inflating it to a more youthful, supple texture.

Dr. Sanovich offers several different options for cosmetic fillers, including Restylane and Juvederm. These fillers are made of a fluid called hyaluronic acid, which is naturally occurring in the body. So, why should you get dermal fillers from Dr. Sanovich instead of from someone else? The difference is in the approach.

Dr. Sanovich has developed a method for injecting fillers that is different from the way most fillers are injected. With his method, Dr. Sanovich requires fewer injections, and thus makes fewer injection sites on the skin. This means less pain and bruising, too – and the results are more precise and natural-looking!

If you are a man (or a woman) and are interested in learning more about your options for injectable cosmetic products, please contact Dr. Sanovich’s office for a consultation by calling (972) 914-3660

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